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Experian

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Senior Performance Media Executive (Paid Search and App)

🗓️ Posted 2026-07-21 London, gb Full-time Hybrid Marketing Communications

Company shared salary

NA

Market rate

3,750 GBP–5,000 GBP/mo (45,000 GBP–60,000 GBP/yr)

Based on similar roles (title + domain + location).

About the Company

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.

Responsibilities

  • ● Manage and improve Paid Search and App campaigns across Google, Microsoft and Apple platforms.
  • ● Oversee campaign setup, QA, keyword research, targeting, ad copy, budgets and pacing to meet changing demand.
  • ● Monitor performance daily against KPIs (CPA, ROAS), identify trends, run tests and implement optimisations while maintaining budget control in line with monthly and quarterly plans.
  • ● Deliver a structured testing roadmap, partnering with creative, acquisition and brand teams to improve asset performance and ensure compliance.
  • ● Produce weekly and monthly performance reports, contribute to quarterly reviews and strategic insights, and ensure tracking and tagging accuracy in collaboration with Ad Ops.
  • ● Test new campaign types, bid strategies and features, while staying up to date with platform updates and industry trends.

Requirements

  • ● Experience building, optimising and scaling performance campaigns
  • ● Proven experience in Paid Search (Google Ads, SA360, Microsoft Ads)
  • ● Experience managing App marketing channels (GAC / ASA)
  • ● Experience running structured testing programmes
  • ● Understanding of performance metrics and how to improve them
  • ● Experience in Web and App attribution platforms with some knowledge of CM360 and MMPs (such as Appsflyer)
  • ● Understanding of attribution models and App measurement challenges
  • ● Commercial and performance optimisation mindset (CPA, ROAS)

Benefits

  • ● Hybrid working - 40% office based
  • ● Great compensation package and uncapped commission
  • ● Core benefits include pension, bupa healthcare, sharesave scheme and more
  • ● 25 days annual leave with 8 bank holidays and 3 volunteering days
  • ● Option to purchase additional annual leave
  • ● Celebration of individual uniqueness and a people-first approach