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Senior Performance Media Executive -Paid SocialExperian · London, gb
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Experian

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Senior Performance Media Executive -Paid Social

✓ This company has sponsored visas before. The posting doesn't say so, but it's still worth applying.

🗓️ Posted 2026-07-21 London, gb Full-time Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 3,750 GBP–4,583 GBP/mo

About the Company

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.

Responsibilities

  • ● Manage Paid Social as a core acquisition channel, driving performance, efficiency and growth.
  • ● Plan and execute campaigns across Meta and TikTok (web and app), with support for Display, Programmatic and YouTube via DV360.
  • ● Manage audiences, bidding, budgets and campaign structure, ensuring QA, tracking and governance.
  • ● Monitor performance daily against goals (CPA, CPL, ROAS), identifying insights and optimisation opportunities across targeting, creatives and bidding.
  • ● Manage pacing and budgets to deliver incremental growth through testing and scaling.
  • ● Lead structured creative and audience testing in collaboration with Creative, Acquisition and Brand teams.
  • ● Use performance data to inform creative direction and improve conversion outcomes, ensuring compliance.
  • ● Produce clear weekly and monthly reporting, translating data into relevant insights that inform optimisation, future planning and wider media decisions.

Requirements

  • ● Hands-on experience using Meta Ads Manager and TikTok Ads Manager.
  • ● Experience building, launching, and optimising Paid Social campaigns independently.
  • ● Expertise across Meta and TikTok.
  • ● Experience with performance metrics (CPA/CPL, ROAS, conversion rate) and optimisation levers.
  • ● Experience with Display and Programmatic platforms (DV360 or other DSPs).
  • ● Experience managing budgets and achieving acquisition or revenue targets.
  • ● Exposure to web and attribution with some knowledge of CM360 and MMPs (such as Appsflyer).
  • ● Experience working with analytics tools such as GA4.
  • ● Experience running structured testing programmes.

Benefits

  • ● Hybrid working - 40% office based.
  • ● Great compensation package and uncapped commission.
  • ● Core benefits include pension, bupa healthcare, sharesave scheme and more.
  • ● 25 days annual leave with 8 bank holidays and 3 volunteering days.
  • ● You can also purchase additional annual leave.