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Marketing Insight Manager
Marketing Communications
Company shared salary
NA
Market rate
4,583 GBP–6,250 GBP/mo (54,996 GBP–75,000 GBP/yr)
Based on similar roles (title + domain + location).
About the Company
Experian is a global data and technology company, powering opportunities for people and businesses around the world. They operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data, and has a team of 25,200 people in 32 countries. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces 2025 (Fortune Global Top 25), Great Place To Work in 26 countries.
Responsibilities
- ● Own the insight agenda for the brand and marketing activity, shaping what needs to be learned, why it matters, and how those insights influence brand strategy, campaigns and business decisions.
- ● Turn customer, brand and market understanding into actionable recommendations that improve performance and drive growth.
- ● Own the customer and brand insight agenda, ensuring research answers the most important strategic questions.
- ● Lead brand tracking, annual customer sentiment analysis, campaign evaluation and deep-dive brand analysis, moving beyond reporting to explain what has changed, why it matters and what should be done next.
- ● Lead the pre-testing process of creative concepts to help optimise and refine campaigns ahead of launch.
- ● Challenge assumptions with evidence, helping teams make customer-led decisions.
- ● Lead qualitative and quantitative research to understand customer needs, behaviours, emerging trends and market opportunities.
- ● Bring together customer, brand, market and behavioural insight to create a clear, consistent view of performance and opportunity.
- ● Manage research partners to deliver high-quality, decision-focused insights.
- ● Work closely with Brand, Product and Analytics teams to embed insight throughout planning, proposition development and campaign execution.
- ● Use AI to accelerate insight synthesis, automate reporting and improve the speed and quality of decision-making.
- ● Communicate insight through compelling storytelling, building a more customer-led and insight-driven culture.
Requirements
- ● Significant experience in marketing insight or consumer research within a major B2C brand, supporting large-scale, multi-million-pound marketing campaigns and brand strategy.
- ● Proven experience leading brand tracking programmes, campaign evaluation and insight reporting, turning findings into clear business recommendations.
- ● Strong expertise in qualitative and quantitative research methodologies, with the ability to select the right approach for the question being solved.
- ● Experience managing research agencies and influencing senior stakeholders through clear, evidence-based storytelling.
- ● Excellent analytical and synthesis skills, able to translate complex data into actionable insights that drive decision-making.
- ● Demonstrable experience using AI tools to enhance research, accelerate insight synthesis and build more efficient reporting and analysis workflows.
Benefits
- ● Hybrid working - 40% office based
- ● Great compensation package and discretionary bonus
- ● Pension
- ● Bupa healthcare
- ● Sharesave Scheme
- ● 25 days annual leave with 8 bank holidays and 3 volunteering days
- ● Option to purchase additional annual leave
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