GenAI Product Lead, EMAP

About the Company

Responsibilities

• ● Shape and execute Experian EMAP's AI enhanced product strategy across the Ascend and Fraud portfolios.
• ● Be accountable for the commercial success of the GenAI portfolio across EMAP, including revenue growth, monetization strategy, and market adoption.
• ● Operate as a "mini GM", managing both product direction and outcomes, reporting to the Chief Product Officer.
• ● Focus on embedding Generative AI capabilities into core products, reimagining customer propositions, accelerating innovation and converting innovation into scalable, revenue-generating offerings, and driving adoption across diverse EMAP markets.
• ● Act as a bridge between global GenAI strategy, regional priorities, and market execution, operating horizontally across Product, Engineering, Data Science, Client Delivery, and Market Product teams.
• ● Own the regional GenAI product strategy and roadmap for EMAP across Ascend and Fraud.
• ● Own the commercial performance of the GenAI portfolio, including revenue growth, margins, and business case delivery.
• ● Translate GenAI capabilities into clear customer value propositions and monetizable offerings.
• ● Lead discovery of high impact GenAI opportunities across customer journeys and internal product workflows.
• ● Define use cases with clear value hypotheses, success measures, and risk considerations.
• ● Drive productization of GenAI capabilities into market-ready, revenue-generating products.
• ● Ensure solutions are designed for repeatability, supportability, and regional scale, rather than bespoke delivery.
• ● Ensure clear linkage between product features and monetization models.
• ● Work with markets and regional functions to scale GenAI use cases across EMAP, with primary focus on customer facing innovation and considering productivity enablement where it supports product outcomes.
• ● Define how to adopt, measure, and evolve GenAI capabilities over time across markets.
• ● Improve adoption in close partnership with Sales and GTM teams, supporting strategic deals and client engagement.
• ● Track outcomes including adoption, productivity gains, customer impact, revenue impact and product difference.
• ● Partner with Engineering and Data Science to embed GenAI capabilities into existing Ascend and Fraud products, rather than standalone tools.
• ● Ensure GenAI features are explainable and auditable by design; aligned to Experian's product operating model and naturally integrated into customer and analyst workflows.
• ● Act as a senior product partner across Engineering, Architecture, Data Science, Client Delivery, Market Product, and regional GTM teams.
• ● Lead collaboration with GTM and Sales to define value propositions, pricing inputs, and commercial messaging.
• ● Actively support deal shaping, client conversations, and strategic sales opportunities where GenAI capabilities are a differentiator.
• ● Influence prioritization and solution design through strong product judgement, evidence based trade offs, and clear articulation of customer and commercial value.
• ● Work closely with regional and global AI technology teams to ensure GenAI governance, controls, and guardrails are embedded into product design and delivery.
• ● Ensure GenAI product capabilities align with product development and risk frameworks.