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Search Engine Marketing Specialistcarsales · Melbourne, VIC, au
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Search Engine Marketing Specialist

🗓️ Posted 2026-10-08 Melbourne, VIC, au Full-time Hybrid Marketing Communications
💰 Salary Not shared 📊 Market A$5,800–A$9,500/mo

About the Company

At carsales, we're all about making buying and selling a great experience. Since 1997, we've been evolving with the new economy to help people choose how they move today and tomorrow. When it comes to your career, we want to offer meaningful opportunities that empower you to make a lasting impact. But for that to happen, we strive to feel small - small enough to stay agile, learn across teams, and connect authentically with each other. With a vision to be the global leader in online vehicle marketplaces, we're transforming how people buy and sell across the world. We discover new ideas and bring them to life. We continue to grow, and we continue to evolve, and we're not afraid to take bold steps to get there.

About the Role

The SEM Specialist plays a key role in driving performance for our automotive dealer clients through Google Ads. You'll own and manage a large portfolio of 100+ accounts, mostly car dealerships and automotive businesses, many of them small and mid-sized. You'll make sure each one is set up well, optimised, and delivering against its goals, and you'll be the main point of contact for clients on how their account is performing. Success comes from managing many accounts efficiently and knowing where to focus, without losing sight of each client's needs.

Responsibilities

  • ● Manage a large portfolio of Google Ads accounts end to end, keeping performance, budgets and client needs balanced across all of them
  • ● Build and structure campaigns across Search, Performance Max, Display, Demand Gen, Shopping Ads/Vehicle Ads and other campaign types, matched to each client's goals
  • ● Carry out ongoing optimisation across bidding, keywords, audiences, ad copy and budgets to get the most out of every account, whatever its size
  • ● Spot accounts that are underperforming, find the cause and take action to turn them around
  • ● Present regular account reviews to clients, explaining performance clearly and giving useful insights and recommendations
  • ● Build strong client relationships and be their go-to person for questions, feedback and strategy
  • ● Onboard new clients, including account creation, campaign setup, and tracking and conversion setup
  • ● Troubleshoot tracking, feed and delivery issues across Google Tag Manager, Google Analytics, Merchant Centre and Business Profile
  • ● Find ways to work more efficiently at scale, and help improve team processes, reporting and use of tools (including AI)

Requirements

  • ● Strong hands-on Google Ads skills, including campaign structure, bidding strategies, keyword strategy and the different campaign types
  • ● A proven ability to optimise accounts and diagnose and fix poor performance on your own
  • ● Confidence talking with clients, presenting account reviews and explaining performance in plain language
  • ● Experience managing many accounts at once, prioritising well and staying organised
  • ● A self-starter mindset: you take ownership and can see what an account needs and get it done

Benefits

  • ● 24 weeks paid parental leave for primary caregivers
  • ● Four weeks paid secondary caregivers leave
  • ● Paid family & fertility planning leave

Application Notes

We're proud to be recognised as one of Australia's Best Workplaces by Great Place to Work , a Family Friendly Workplace and a WORK180 endorsed employer for women. The support of a highly engaged, high-performing team including a leadership team that you'll actually have face time with. Are you ready to be a big part of something big What's on offer: A place where you can move your career forward, where you'll be continuously backed to make new ideas happen, and the chance to do work that makes real, significant impact in the world.