Advertising Specialist (12month Parental Leave Cover) carsales · Melbourne, VIC, au

Advertising Specialist (12month Parental Leave Cover)

🗓️ Posted 2026-08-27 Melbourne, VIC, au Contract Hybrid Advertising Arts Media
💰 Salary Not shared 📊 Market A$5,417–A$7,500/mo

About the Company

At iMotor, we're powering the future of automotive digital marketing. As part of carsales, a proudly Australian-owned technology company, we provide cutting-edge solutions that help car dealerships grow their online presence, streamline operations, and connect with customers. Our innovative platforms are designed to simplify the complex, giving our clients more time to focus on what they do best. This role sits within i Motor , a team delivering website solutions both here in Australia and internationally, to automotive OEM's & dealers, as well as dealers in other industries including caravans, bikes, boats, trucks and equipment.

About the Role

The Advertising Specialist plays a key role in helping automotive dealer clients grow their online presence and attract high-quality leads through digital advertising. You'll be responsible for the end-to-end sale, implementation, and ongoing management of digital advertising campaigns for automotive dealer clients. This role serves as the primary point of contact for dealers seeking to grow their online presence and drive qualified traffic through Google Search Engine Marketing (SEM).

Responsibilities

  • ● Lead the onboarding and setup of new Google and Meta Advertising campaigns from brief through to go-live
  • ● Configure and launch campaigns across relevant platforms
  • ● Ensure campaigns are set up to align with dealer objectives, targeting criteria, and approved budgets
  • ● Coordinate with creative, technical, and platform teams to ensure timely and accurate campaign delivery
  • ● QA all campaign elements prior to launch, including ad copy, landing pages, tracking pixels, and feed integrations
  • ● Monitor live campaigns on a regular basis, analysing performance against agreed KPIs
  • ● Implement ongoing bid management, keyword optimisation, audience refinement, and creative testing to maximise campaign performance
  • ● Identify and troubleshoot campaign delivery issues, feed errors, or tracking discrepancies in a timely manner

Requirements

  • ● Demonstrated experience in digital campaign management and advertising sales
  • ● Working knowledge of the Google Ads suite including campaign structure, bidding, and keyword strategy
  • ● Proven ability to meet and exceed sales targets in a B2B environment
  • ● Strong analytical skills with the ability to interpret campaign data and make informed optimisation decisions
  • ● Excellent written and verbal communication skills, including the ability to present confidently to senior stakeholders
  • ● Highly organised with the ability to manage multiple accounts and campaigns simultaneously

Benefits

  • ● Recognition as one of Australia's Best Workplaces by Great Place to Work
  • ● A Family Friendly Workplace
  • ● A WORK180 endorsed employer
  • ● A highly engaged, collaborative team where you'll learn from exceptional talent
  • ● 24 weeks paid parental leave for primary caregivers, four weeks for secondary caregivers, and six weeks paid gender-affirming care leave
  • ● Regular hackathons, continuous learning opportunities, and wellbeing initiatives that support your mental, emotional, and physical health