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Content Specialist at XL Dynamics India Pvt LtdXL Dynamics · Navi Mumbai
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XL Dynamics

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Content Specialist at XL Dynamics India Pvt Ltd

🗓️ Posted 2026-09-14 Navi Mumbai Full-time Hybrid Advertising Arts Media
💰 Salary Not shared 📊 Market ₹30,000–₹60,000/mo

About the Role

We are looking for a creative and experienced Marketing Content Specialist who can craft compelling content that drives brand awareness, engagement, and business growth. The ideal candidate should have strong copywriting skills, a marketing mindset, and experience creating content across multiple channels, including social media, websites, email campaigns, blogs, and promotional materials. This role requires someone who understands how to communicate a brands value proposition, simplify complex concepts, and create engaging content that resonates with target audiences.

Responsibilities

  • ● Create high-quality marketing content for multiple channels including social media posts and campaigns, blogs and articles, website content and landing pages, email campaigns and newsletters, flyers brochures and marketing collateral, video scripts and promotional content.
  • ● Develop creative concepts, messaging, and copy aligned with brand guidelines and marketing objectives.
  • ● Write engaging social media captions, campaign copy, and storytelling content to improve audience engagement.
  • ● Collaborate with graphic designers, video editors, and marketing teams to develop impactful marketing creatives.
  • ● Review designs and ensure the copy, messaging, and visual content align with campaign goals.
  • ● Coordinate with management and compliance teams for content review and approvals.
  • ● Stay updated with marketing trends, social media trends, content formats, and audience preferences.

Requirements

  • ● Minimum 5 years of experience in marketing content writing, copywriting, brand communication, or digital marketing content creation.
  • ● Proven experience creating content for marketing campaigns, social media, websites, and promotional materials.
  • ● Excellent command of written and verbal English communication.
  • ● Strong storytelling and copywriting skills with the ability to write clear, engaging, and persuasive content.
  • ● Ability to convert complex information into simple, customer-friendly messaging.
  • ● Experience working with designers and marketing teams to create campaigns and creatives.
  • ● Understanding of social media platforms and content best practices.
  • ● Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • ● This role is for Marketing Content Writers / Copywriters and not Technical Content Writers focused on IT documentation, software manuals, API documentation, or developer content.

Benefits

  • ● Salary range of 5,00,000 to 10,00,000 per annum.