Sales Communication Specialist

About the Company

Responsibilities

• ● Develops, maintains, and executes sales communication plans and calendars aligned with business priorities, product launches, process changes, technology releases, sales programs, meetings, and required field actions
• ● Drafts and edits clear, concise, and compelling communications for sales audiences, including announcements, newsletters, presentations, talking points, leader messages, intranet content, FAQs, playbooks, job aids, and other field resources
• ● Translates complex product, technical, operational, policy, and compliance information into practical, audience-appropriate messages that clarify what is changing, why it matters, and what action is required
• ● Coordinates communication intake, development, review, approval, scheduling, and distribution in accordance with established governance, brand, legal, and compliance requirements
• ● Partners with subject-matter experts and business stakeholders to gather requirements, validate content, resolve gaps, and ensure communications are accurate, timely, and aligned across channels
• ● Segments and tailors communications for relevant sales roles, distribution channels, leaders, and partner audiences to improve message relevance, understanding, and adoption
• ● Supports coordinated change communications for product, process, technology, and organizational initiatives, including stakeholder messaging, launch materials, reinforcement communications, and follow-up resources
• ● Prepares briefing materials, presentations, scripts, talking points, and other communication support for sales leaders, meetings, conferences, recognition programs, and field events
• ● Coordinates with Sales Trainers and Events Coordinators to align communications with learning programs, event objectives, agendas, participant needs, and post-event follow-up
• ● Maintains communication templates, standards, distribution lists, content repositories, and editorial practices to improve consistency, accessibility, quality, and reuse
• ● Reviews communication requests and competing priorities, identifies dependencies or timing conflicts, and recommends practical sequencing and channel approaches to the Sales Training & Communications Manager
• ● Monitors communication performance using available channel data, stakeholder feedback, readership, engagement, and action completion; identifies trends and recommends improvements
• ● Supports issue and escalation communications by gathering facts, coordinating rapid review, and preparing accurate, audience-appropriate messages under the direction of the Sales Training & Communications Manager and relevant business partners
• ● Manages assigned communication projects and recurring deliverables independently, maintains project plans and deadlines, and provides clear status updates to stakeholders
• ● Contributes ideas and best practices that strengthen storytelling, communication effectiveness, field engagement, and the overall sales enablement experience
• ● Knowledge, Skills, Attributes
• ● Sales Communications: Developing clear, timely, and audience-focused messages that improve understanding, alignment, and action across the sales organization
• ● Content Creation and Storytelling: Producing engaging narratives and practical content tailored to audience needs, business priorities, and communication objectives
• ● Writing and Editing: Creating and refining well-structured materials for clarity, accuracy, tone, consistency, and purpose across written, digital, and presentation formats
• ● Communication Planning: Coordinating audiences, messages, channels, timing, approvals, and reinforcement activities across multiple initiatives

Requirements

• ● Bachelor's degree in Communications, Marketing, Journalism, Business, English, or a related field, or equivalent practical experience
• ● + years of experience in internal communications, sales communications, corporate communications, marketing communications, change communications, or a related role
• ● Demonstrated ability to draft and edit high-quality communications for varied audiences and channels, with strong command of grammar, tone, structure, and plain-language writing
• ● Strong project-management and organizational skills, with the ability to manage multiple priorities, reviewers, and deadlines in a fast-paced, multi-stakeholder environment
• ● Strong interpersonal and stakeholder-management skills, including the ability to gather requirements, incorporate feedback, and build alignment with sales leaders and cross-functional partners
• ● Working knowledge of communication planning, audience segmentation, change communications, editorial standards, brand guidelines, and communication measurement
• ● Proficiency with Microsoft 365 applications; experience with content-management, email-distribution, collaboration, design, or analytics tools preferred
• ● Ability to work independently on recurring and project-based assignments, exercise sound judgment, and seek guidance on sensitive, high-impact, or rapidly evolving communications
• ● Ability to travel occasionally to business-unit sites, sales meetings, training sessions, and events as needed