Therapy Development Specialist - Northeast Region

About the Company

Responsibilities

• ● General Summary
• ● The Therapy Development Specialist is a field-based role responsible for supporting therapy awareness, program development, and care pathway optimization across assigned hospital accounts. This position partners with physicians, nursing leaders, administrators, and internal cross-functional teams to identify opportunities, strengthen coordination of care, and support adoption of therapy solutions for patients with venous thromboembolism (VTE), including pulmonary embolism and deep vein thrombosis.
• ● The Therapy Development Specialist serves as a strategic partner to both internal and external stakeholders by helping to advance clinical and operational initiatives within targeted health systems. This role is focused on account engagement, education, and program development, and is not intended to function as a routine procedural support or case coverage role.
• ● Specific Duties and Responsibilities
• ● Act as a regional VTE care path expert, driving improved care path knowledge across the regional teams you support while supporting a broad coalition of customers. These may include treating and managing physicians, administration, staff, and other personnel to drive VTE program optimization by acting as a liaison between Penumbra (PEN) and all key stakeholders. Must be able to prioritize key account work across multiple regions.
• ● Develop and execute education and clinical care path strategies, drive (or support) clinical program development plans through innovative field education programs.
• ● Manage account education initiatives throughout the project lifecycle and effectively communicate with regional sales team throughout.
• ● Identify and develop care path KOL's and educational resources to leverage.
• ● Identify, organize, and execute local/regional care path tradeshows & conferences and other meetings to optimize product and therapy awareness regionally.
• ● Represent marketing as a key point of contact within a defined Sales region.
• ● Work closely with field sales leaders, sales, and clinical teams.
• ● Be the regional expert in clinical data related to thrombectomy and stay current with product and therapy data and Penumbra collateral to incorporate messaging for raising therapy awareness.
• ● Assist with local PR initiatives related to the launch of products working with hospital marketing, Penumbra product marketing, and Penumbra communications team to drive therapy awareness in the local market.
• ● Drive understanding of patient & clinician insights within the therapy, including patient and care path physician behavior.
• ● Establish and foster relationships with key customers and key opinion leaders within assigned region to enable podium representation of Penumbra products and to ensure that launches and programs are relevant to drive understanding and adoption of related products.
• ● Assist in anticipating and responding to the needs of customers.
• ● Ability to utilize analytic methods to capture and evaluate regional activities, including analysis and recommendation of new opportunities, and adapt new processes and strategies, as necessary.
• ● Promote and maintain the Penumbra brand-raising therapy awareness within the assigned region.
• ● Collect and share intelligence with managers on relevant competitive products, activities, and/or therapies for competitive products.
• ● Adhere to the Company's Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.