F&B Senior Marketing Associate

About the Company

Responsibilities

• ● Commercial Growth & Strategy: Develop and execute growth-focused marketing campaigns to boost cover counts, average spend per head, and overall top-line revenue. Analyze performance metrics to optimize budget allocation and marketing ROI.
• ● Strategic Partnerships & BD: Proactively identify, negotiate, and execute co-branding campaigns, corporate partnerships, and event collaborations to drive guest acquisition and elevate brand equity.
• ● Digital & Performance Marketing: Lead social media strategy, email marketing, and web updates. Leverage data analytics to optimize customer acquisition funnels, digital ad performance, and community engagement.
• ● PR & Media Relations: Build and manage relationships with key media outlets, influencers, and industry stakeholders. Craft press releases, pitch stories, and coordinate activations for new menu rollouts and brand milestones.
• ● Guest Loyalty & Retention: Partner with Operations to refine VIP initiatives, guest retention strategies, and loyalty programs. Utilize customer feedback and dining data to increase repeat visits and lifetime value.
• ● Cross-Functional Alignment: Work closely with culinary and front-of-house teams to align promotional strategies with operational capacity and ensure seamless campaign delivery.

Requirements

• ● Bachelor's degree in Marketing, Business, Communications, or a related field.
• ● -4 years of marketing experience, with a proven track record in F&B, hospitality, or lifestyle sectors.
• ● Demonstrated experience driving measurable commercial growth, revenue lift, and customer acquisition.
• ● Strong background in sourcing, negotiating, and executing strategic brand partnerships.
• ● Data-driven mindset with deep knowledge of Singapore's F&B landscape, trends, and consumer behaviors.
• ● Strong project management, negotiation, and cross-functional communication skills.