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Senior Brand Marketing & Insights Manager
Marketing Communications
💰 Salary 11,000 EUR–12,500 EUR/mo (132,000 EUR–150,000 EUR/yr)
📊 Market 6,000 EUR–8,500 EUR/mo (72,000 EUR–102,000 EUR/yr)
About the Company
Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity. Xometry is looking for a Senior Brand Marketing & Insights Manager to own how the organization understands its audiences and how the brand shows up because of it. You will own segmentation and personas across audience segments, keep a continuous read on brand health, and build the governance and tools that let the rest of the org apply brand and audience knowledge correctly on their own. This role is part systems, part teaching. You keep the personas and guidelines accurate and up to date, and you make sure teams across the business know how to actually use them. You'll own the tools that guide our strategy - personas, guidelines, health tracking, - and help teams put the insights into practice day to day. Segmentation & Personas Brand Asset Management & Governance
Requirements
- ● 8+ years in brand strategy, audience insights, or market research, ideally in a B2B, marketplace, or two-sided platform business
- ● Proven experience building and scaling segmentation and personas from research through org-wide adoption
- ● Comfort with both qualitative and quantitative research methods, and the ability to translate findings into recommendations non-researchers can act on
- ● Experience owning governance systems-brand guidelines, documentation platforms, approval workflows-that hold up as an org scales
- ● Experience running campaign measurement and post-mortems, with comfort in marketing analytics tools and turning results into recommendations that shape the next campaign
- ● Familiarity with AI tools (e.g., Claude) and genuine interest in building internal tools that scale insight and governance across teams
- ● Strong teaching and enablement instincts; you measure success by whether others use personas well, not just whether personas exist
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