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Communications & Planning Manager
Marketing Communications
💰 Salary 4 EUR–6 EUR/mo (46 EUR–70 EUR/yr)
📊 Market 4,500 EUR–6,500 EUR/mo (54,000 EUR–78,000 EUR/yr)
About the Company
WPP is the trusted growth partner for the world's leading brands, offering exceptional talent, data, intelligence, and world class partnerships through its pioneering agentic marketing platform, WPP Open. WPP Media, the AI driven media operating unit of WPP, combines media, data, and partnerships to deliver creative personalisation at scale, providing clients with clear insight into where, how, and why their media investment works. In Dutch, WPP Media describes itself as the global media collective of WPP built for the AI era, uniting the best platform, the most talented people, and the strongest partners to create innovative solutions that drive unrivalled growth for brands every day.
About the Role
The Communication Planning Manager is the essential link between client strategy and execution by expert teams, acting as the daily point of contact for the client and ensuring each campaign runs flawlessly from start to finish. The role demands a strategic mindset, a passion for data, media, and measurable results, and the ability to make a direct impact on the growth of leading brands.
Responsibilities
- ● Translate the annual strategy into a strong tactical campaign plan, determine channel selection, allocate budgets, and ensure a logical media mix.
- ● Lead the campaign team by briefing media specialists, challenging them, and aligning the internal client team to meet deadlines and deliver top quality.
- ● Utilize WPP's unique tools such as WPP Open to conduct audience analyses, competitive research, and budget allocation, building creative and fully data driven plans.
- ● Develop client relationships as a trusted advisor, proactively identifying innovation opportunities and ensuring high client satisfaction.
- ● Pursue innovation by seeking new formats, testing opportunities, and optimizations to improve campaigns and drive client growth.
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