ASEAN Digital Excellence & Operations Lead

About the Company

Requirements

• ● Set and lead the regional digital excellence agenda for OpenMind ASEAN, providing senior digital counsel on plans, platform choices and investment rationale aligned with client priorities.
• ● Challenge markets to move beyond cost and delivery metrics, incorporating quality, context, attention and outcome-based measures into planning and evaluation.
• ● Identify systemic digital challenges across markets and develop regional (not just market-level) solutions, maintaining a clear view of digital maturity, capability gaps and improvement priorities.
• ● Own regional oversight of Digital Execution Standards (DES), Ad Technology Standards (ATS) and naming conventions, maintaining a scorecard that tracks performance, gaps and required actions by market.
• ● Move compliance management beyond score reporting by diagnosing root causes, agreeing market improvement plans, and coordinating resolution of priority execution escalations.
• ● Act as primary point of contact for client and global teams on digital standards, connecting compliance and quality to campaign performance and client confidence.
• ● Act as the main ASEAN point of contact and accountable owner for the GDS (Offshore) relationship, defining and continuously improving the operating model - scope, RACI, service expectations and escalation routes.
• ● Lead regional demand, capacity and transition planning for work moving into GDS (Offshore), overseeing market onboarding and knowledge transfer with minimal disruption.
• ● Track GDS delivery against quality, timeliness and satisfaction measures, leading root-cause reviews and consolidating market feedback into a single ASEAN improvement agenda that demonstrates delivered value.
• ● Establish a consistent regional approach to reviewing digital performance across priority platforms, objectives and markets, identifying trends and opportunities requiring regional action.
• ● Guide markets on optimization priorities across paid social, search, video and programmatic, developing ASEAN benchmarks by platform, objective and market maturity.
• ● Create practical playbooks for recurring challenges, ensuring campaign learnings are documented, shared and applied across markets to strengthen measurement discipline.
• ● Lead regional working relationships with priority digital media platforms and technology partners, translating opportunities and product developments into relevant market actions.
• ● Ensure platform credits and value commitments are deployed against clear priorities, challenging recommendations to ensure they are evidence-based and aligned to business needs.
• ● Develop a structured regional test-and-learn agenda with clear hypotheses and measurement criteria, codifying successful tests for adoption across additional markets.
• ● Act as the regional digital interface translating global frameworks, standards and priorities into clear ASEAN implementation plans, adapting guidance where needed for local maturity, ecosystem or regulation.
• ● Provide markets with one clear source of truth for digital operating guidance, consolidating market feedback and barriers for relevant regional or global stakeholders.
• ● Identify strong local practices and elevate them for regional or wider adoption, ensuring global initiatives are implemented consistently yet practically.
• ● Build trusted relationships with OpenMind regional and market stakeholders on digital quality, operations and GDS delivery, communicating complex topics in clear business language.
• ● Bring a proactive regional point of view to client discussions, ensuring decisions, risks and actions are documented and followed through across markets.
• ● Navigate a complex matrix of regional, market, platform and delivery stakeholders without direct authority, representing the ASEAN digital agenda with credibility and diplomacy.
• ● ASEAN digital excellence roadmap - A prioritized annual plan covering digital quality, performance, standards, capability and platform opportunities.
• ● GDS operating model - Documented scope, RACI, service expectations, governance cadence, escalation process and market onboarding approach.
• ● GDS performance scorecard - A consistent view of delivery quality, timeliness, accuracy, capacity, escalations and market satisfaction.
• ● Regional digital standards scorecard - Consolidated visibility of DES, ATS, naming convention and related executional risks with agreed improvement plans.
• ● Digital performance framework - A repeatable approach to reviewing priority market and platform performance, including relevant regional benchmarks.
• ● Platform partnership plan - Clear priorities, commitments, tests and value delivery expectations for key digital partners.
• ● Test-and-learn pipeline - A structured portfolio of tests with hypotheses, measures, owners, timelines and scaling decisions.
• ● Bachelor's degree in marketing, business, media, digital, communications or a related discipline.
• ● Typically 8-10+ years of experience in digital media, performance marketing, biddable media, digital operations or platform strategy.
• ● At least 2-3 years of experience in a regional, multi-market or complex matrix role.
• ● Strong agency experience is required; FMCG or other high-volume consumer category experience is highly desirable.
• ● Demonstrated experience overseeing digital media standards, operational governance and performance improvement across multiple markets.
• ● Experience working with offshore, centralized or shared-service delivery models; direct GDS or hub-governance experience is strongly preferred.
• ● Strong working knowledge of major digital platforms, including Google, Meta, TikTok, programmatic ecosystems and relevant Southeast Asian media platforms.
• ● Experience managing senior client, market, platform and operational stakeholders without direct authority.
• ● Strong commercial awareness, including the ability to assess resource models, service quality, efficiency and value delivery.
• ● Strong digital media strategy, planning and performance marketing judgment, with the ability to optimize across platforms and translate data into actionable insight
• ● Deep expertise in digital governance, standards, quality assurance and risk management (including data privacy and brand safety)
• ● Proven experience managing shared-service/offshore operating models, including process design, RACI and service governance