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Digital Analytics Expert
ICT
💰 Salary Not shared
📊 Market ₹2,500–₹4,500/mo (₹30,000–₹54,000/yr)
About the Company
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About the Role
We are looking for an experienced and strategically thinking Digital Analytics Expert to join our Data, Technology & Analytics team. As a Digital Analytics Expert, you will be a key expert in advanced digital analytics, with a deep understanding of user behavior on websites. Your main task will be to perform in-depth data analysis, identify key insights, and translate complex findings into actionable strategic recommendations for our clients.
Responsibilities
- ● You will perform expert work with platforms such as GA4, including in-depth analysis of user behavior on websites, diagnostic analysis, segmentation, and evaluation of results.
- ● You will conduct comprehensive analytical and implementation audits, including in-depth reviews of existing GA4 settings, GTM, and data layers, and auditing and optimizing conversion measurement across key advertising systems.
- ● You will generate strategic insights by identifying key data insights and trends, and translating complex analytical findings into clear, actionable strategic recommendations for optimizing digital strategies and campaigns.
- ● You will independently manage and deliver complex analytical projects for clients, from initial definition of business needs to presentation of results and recommendations.
- ● You will design and implement advanced measurement plans and events using Google Tag Manager, including server-side tagging, for web and applications, ensuring compliance with legislation.
- ● You will support and communicate with media planners, strategists, and client teams in defining future strategies and campaigns.
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