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National Broadcast Buying Senior AssociateWPP Media · Bogota, Colombia
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WPP Media

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National Broadcast Buying Senior Associate

🗓️ Posted 2026-09-09 Bogota, Colombia Hybrid Advertising Arts Media
💰 Salary Not shared 📊 Market ₹4,500,000–₹7,000,000/mo

About the Company

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

About the Role

The National Broadcast Buying Senior Associate is responsible for developing and executing tactical ATL and digital media plans that align with client objectives, campaign strategies, timelines, and budgets. This role leverages audience insights, syndicated research data, media planning tools, and negotiation opportunities to optimize channel selection, reach, frequency, and overall campaign performance across TV, radio, print, OOH, and digital platforms. By ensuring effective media investments, driving campaign optimizations, supporting competitive pitches, and delivering comprehensive post-campaign analysis, the position plays a key role in maximizing media efficiency, meeting client KPIs, and generating measurable business impact.

Requirements

  • ● The candidate must have 2+ years of experience in media agencies, with exposure to media planning, buying, and campaign execution across ATL and Digital channels.
  • ● The candidate must have strong knowledge of ATL media planning, including TV, Radio, Print, and OOH, with the ability to develop tactical media strategies aligned to client objectives and budgets.
  • ● The candidate must be proficient in media planning and audience measurement tools such as Figaro, TGI, IBOPE, TOM Micro, Comscore, or similar syndicated research platforms.
  • ● The candidate must have advanced Excel skills and solid command of Microsoft Office tools for media analysis, reporting, forecasting, and performance tracking.
  • ● The candidate must have experience analyzing campaign performance, optimizing media investments, and delivering post-campaign insights against KPIs such as reach, frequency, ratings, and audience delivery
  • ● The candidate must have intermediate to advanced English communication skills, with the ability to collaborate across teams, support media pitches, and present recommendations based on data-driven insights.

Benefits

  • ● Competitive medical insurance is offered.
  • ● Group retirement plans are available.
  • ● Vision and dental insurance are provided.
  • ● Significant paid time off is offered.
  • ● Preferential partner discounts are available.
  • ● Employee mental health awareness days are observed.