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Social Paid Media SpecialistWPP Media · Amsterdam, The Netherlands
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WPP Media

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Social Paid Media Specialist

🗓️ Posted 2026-09-09 Amsterdam, The Netherlands Hybrid Advertising Arts Media
💰 Salary 3 EUR–3 EUR/mo (32 EUR–41 EUR/yr) 📊 Market 2,800 EUR–4,000 EUR/mo

About the Company

WPP is the trusted growth partner for the world's leading brands, utilizing exceptional talent, trusted data and intelligence, and world-class partnerships, all united by their pioneering agentic marketing platform, WPP Open. WPP Media is WPP's AI-driven media operating unit, combining media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients gain clear insights into their media investment's performance.

About the Role

Influencer marketing now extends beyond organic reach, with brands increasingly using creator content not only organically but also amplifying it with paid media to make campaigns smarter, more effective, and scalable. StudioM believes that influencer-led paid social is the next step in the development of influencer marketing. Therefore, they are looking for a Social Paid Specialist to further develop this capability with them. As a Social Paid Specialist, you will be the expert in influencer-led paid social, ensuring that creator content not only performs organically but also achieves maximum results as an advertisement on platforms like Meta and TikTok. You will work for various client teams, connecting influencer marketing and paid media, contributing to strategy, setting up campaigns, analyzing results, and translating insights into better performance. Simultaneously, you will help develop influencer-led paid social within StudioM and WPP Media Nederland.

Responsibilities

  • ● Develop paid social strategies around creator content, launch campaigns, and continuously optimize them based on data and performance.
  • ● Advise colleagues and clients on the best use of influencer-led paid social.
  • ● Contribute to new propositions, pitches, and commercial opportunities.
  • ● Set up, manage, and optimize influencer-led paid social campaigns.
  • ● Develop paid social strategies around creator content.
  • ● Advise client teams on the use of creator content within paid media.
  • ● Analyze results and translate data into concrete optimizations.
  • ● Test new advertising products, platform developments, and best practices.
  • ● Contribute to pitches, propositions, and the further development of their influencer-led paid capability.
  • ● Collaborate with influencer, social, strategy, and media specialists to get the most out of each campaign.

Requirements

  • ● Be analytical, curious, and energized by continuously improving campaigns.
  • ● Have a passion for data, social media, and innovation.
  • ● Enjoy contributing to a new discipline within influencer marketing.
  • ● Be able to effortlessly engage in conversations and feel comfortable with the Dutch language at a conversational level, as Dutch is the working language within their teams.
  • ● Have a minimum of 3 years of experience with Paid Social.