Influencer Marketing Executive

About the Company

Responsibilities

• ● Identify and select key influencers through scouting tools, aligning them with the needs and objectives of each project.
• ● Maintain an updated index of influencers, with key information about previous collaborations, rates, and reach.
• ● Establish direct and fluid communication with influencers to explore content ideas and present them to clients for approval.
• ● Organize and lead briefing sessions, ensuring that influencers understand the message, target, deliverables, and expectations of the campaign.
• ● Coordinate the delivery of products to influencers from the client or offices, ensuring compliance with logistical deadlines.
• ● Coordinate and monitor quotes, negotiations, and collaboration agreements, including content usage rights and brand guidelines.
• ● Monitor influencers' posts in real-time, requesting evidence of results directly from the influencers.
• ● Support the preparation of performance reports and presentations for clients, ensuring clear analysis aligned with KPIs.
• ● Document the costs of each campaign, broken down by type of content, social network, usage rights, and other commercial conditions.
• ● Keep the status of each campaign updated, reporting progress, pending tasks, and next steps to both the internal team and the client.
• ● Manage the registration of influencers as suppliers, completing the necessary forms and requirements for their registration and activation in the Finance payment processes.
• ● Monitor the billing and payment process for vendors and influencers, ensuring that they are correctly associated with campaigns and approved on time.
• ● Complete detailed planning sheets to activate paid publications, including key project information, dates, budget, and participants.
• ● Notify internal teams when influencers make posts, sharing the content