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Senior Manager B2B Media Strategy (Mensch)WPP Media · Frankfurt, Germany
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WPP Media

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Senior Manager B2B Media Strategy (Mensch)

🗓️ Posted 2026-09-09 Frankfurt, Germany Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 5,500 EUR–8,000 EUR/mo

About the Company

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.

About the Role

As a Senior Manager B2B Media Strategy, you understand the specific challenges of the B2B sector and develop strategic solutions for our clients, helping them achieve their goals in the complex B2B market. The scope of tasks extends from end-to-end campaign management (planning & consulting) to supporting client service and new business teams, depending on client and agency requirements.

Responsibilities

  • ● You develop strategic recommendations based on the client briefing.
  • ● You are responsible for the development and planning of B2B campaigns across all channels, with a clear focus on Digital and Print.
  • ● You research and identify the suitable media and channels for optimal target group approach, considering defined KPIs.
  • ● In close coordination with other departments, you accompany the campaign through to the final reporting.
  • ● You analyze campaign performance using KPIs, identify optimization potential, and derive effective recommendations for action.
  • ● You work closely with internal departments as well as marketers and clients.

Benefits

  • ● Flexible working hours & remote work, with the ability to balance overtime.
  • ● 30 vacation days plus one flexible day, with December 24th and 31st also free.
  • ● Health services, attractive pension plan, and Mental Health Awareness Days.
  • ● Diverse training opportunities and internal career programs for development within the WPP network.
  • ● Unforgettable events, employee discounts, and other highlights such as the Job Ticket, Wellhub, or Job Bike.
  • ● A welcoming environment that values diversity and equal opportunities.