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Associate Manager, Performance Analytics Food
Marketing Communications
💰 Salary Not shared
📊 Market ₹6,500–₹9,500/mo (₹78,000–₹114,000/yr)
About the Company
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . This position requires working from our client's Hoboken office as part of a hybrid work model. WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com. WPP Unite is a bespoke agency-unit built in service of Unilever, operating as one end-to-end strategy, design, and activation powerhouse for media and retail marketing. There's never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann's, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies. At WPP, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP's shared core values: Role Summary and Impact: Support the Media Performance Analytics Manager (WPP Unite) in executing measurement frameworks, generating insights, and enabling data-driven media optimization for Unilever. As an embedded WPP Unite team member, you will act as a subject matter e
Requirements
- ● 3-5 years in media analytics, market research, or related fields, ideally within an agency, consultancy, or embedded client-side role.
- ● Bachelor's degree required, advanced degree a plus.
- ● Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding (SQL, Python preferred).
- ● Experience with media measurement, campaign analytics, and data storytelling, with a proven ability to translate complex data into actionable client recommendations.
- ● Strong analytical, problem-solving, storytelling, and communication skills, adaptable to both agency and client environments.
- ● Ability to work collaboratively, manage multiple projects simultaneously, and operate effectively within a client-embedded team structure while adhering to agency processes.
- ● Proven ability to thrive in a dynamic, client-facing environment, balancing diverse stakeholder needs with WPP's internal policies and strategic objectives.
- ● Prior usage of major media platforms such as Google, Meta, TikTok, and others, with experience leveraging data from these channels for campaign reporting and optimization for large advertisers.
- ● Awareness of digital marketing measurement tools (e.g., MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms).
- ● Experience with data visualization (Power BI) and basic coding tools (SQL, Python).
- ● Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
- ● WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
- ● Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
- ● While we appreciate all applications received, only those candidates selected for an interview will be contacted.
- ● The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
- ● Please read our Privacy Notice for more information on how we process the information you provide.
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