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Data & Tech Specialist
ICT
💰 Salary Not shared
📊 Market 3,000 EUR–4,500 EUR/mo (36,000 EUR–54,000 EUR/yr)
About the Company
WPP is the trusted growth partner for the world's leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth with exceptional talent, trusted data and intelligence, and world-class partnerships, all united by their pioneering agentic marketing platform, WPP Open. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale, where clients can see exactly where, how, and why their media investment is working through WPP Open and powered by Open Intelligence. At WPP Media, you work in an ambitious and creative team on a brand that is fully developing.
Responsibilities
- ● Help customers make their websites, apps, and marketing activities more measurable.
- ● Work on issues related to analytics implementations, tag management, consent management, and collecting reliable data.
- ● Ensure that marketing teams have the right insights to optimize campaigns and customer journeys.
- ● Implement and manage tracking solutions.
- ● Draw up measurement plans.
- ● Perform analyzes on web data.
- ● Explore new techniques and solutions, as analytics applications are constantly changing.
- ● Work directly with customers, marketers, developers, and data specialists.
- ● Build up more responsibility step by step in customer contact, stakeholder management, and consultancy.
Requirements
- ● You have 1-4 years of experience within digital analytics, web analytics, or a comparable role.
- ● You have experience with Google Analytics 4, Adobe Analytics, or comparable analytics platforms.
- ● You have knowledge of Tag Management Systems such as Google Tag Manager, Tealium, Relay42, or similar.
- ● You have experience with HTML, JavaScript, and implementing tracking.
- ● You enjoy performing analyses and translating insights into concrete improvements.
- ● Experience with dashboarding in DataStudio is a plus.
- ● You have basic knowledge of consent management and the legal aspects of tracking and cookies.
- ● You are proactive, communicate well, and enjoy having a lot of customer contact.
- ● You speak and write fluent Dutch and can get by well in English.
Benefits
- ● Opportunity to make a real impact on how the company positions itself in the market, launches propositions, and brings thought leadership to life.
- ● Flexibility: Possibility to work from home, flexible working hours, and even for a while abroad (EU).
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