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Business Director, Innovation (Media Advertising)
Advertising Arts Media
💰 Salary Not shared
📊 Market 6,250 GBP–9,583 GBP/mo (75,000 GBP–114,996 GBP/yr)
About the Company
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. WPP 650 is an award-winning team at the heart of UK government, where work will genuinely shape lives, using behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.
Responsibilities
- ● Develop breakthrough innovation strategies for the flagship UK Government account
- ● Design cutting-edge thought-leadership frameworks
- ● Translate complex technology/media trends into actionable public-sector campaigns
- ● Work closely with multi-disciplinary planners and strategists across the entire WPP 650 team
- ● Act as a key collaborative bridge-partnering with Citizen Consultancy and Behavioural Science specialists to ground creative technology in deep audience understanding
- ● Integrate DE&I frameworks to ensure innovation
Benefits
- ● Be part of a supportive, collaborative environment that values curiosity, kindness, and growth
- ● Work with talented colleagues who care deeply about what they do
- ● Have the opportunity to tackle issues that matter and make a real-world impact
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