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WPP Media: Senior Associate, Programmatic, Lebanon
Advertising Arts Media
💰 Salary Not shared
📊 Market ₹1,500–₹2,500/mo (₹18,000–₹30,000/yr)
About the Company
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About the Role
We are seeking a highly skilled and experienced Senior Associate, Programmatic to join our commerce team - a dynamic and fast-paced team. The ideal candidate will have a deep understanding of the programmatic advertising landscape, excellent analytical skills, and a proven track record of driving successful programmatic campaigns, particularly on Amazon. More importantly, the candidate should be eager to learn and adapt to the requirements of the team and client. This role involves strategic planning, execution, and optimization of programmatic media buys to drive sales growth for commerce clients.
Responsibilities
- ● Plan, execute, and manage programmatic campaigns across multiple DSPs, with specialization in Amazon DSP. This includes setting up campaigns, managing budgets, optimizing bids, and analyzing performance.
- ● Develop and implement sophisticated audience targeting strategies using first-party, second-party, and third-party data to reach desired demographics and achieve campaign objectives.
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