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Senior Associate, Paid SocialWPP Media · Toronto, Canada
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WPP Media

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Senior Associate, Paid Social

✓ This company has sponsored visas before. The posting doesn't say so, but it's still worth applying.

🗓️ Posted 2026-09-09 Toronto, Canada Hybrid Advertising Arts Media
💰 Salary Not shared 📊 Market 5,000 CAD–7,500 CAD/mo

About the Company

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

About the Job

As the Senior Associate, Paid Social, you will be responsible for supporting and leading the day-to-day paid social campaign activities for assigned agency teams and clients. Working across major social platforms-including Meta Ads Manager (Facebook/Instagram), TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, and Snapchat-you will play a key role in campaign strategy execution, setup, audience targeting, pacing, ongoing optimization, and performance reporting. You are a proactive, detail-oriented team player who collaborates closely with Social Strategy, Creative, Ad Operations, and Analytics teams to ensure flawless execution. As a Senior Associate, you bring a strong sense of ownership and accountability, a deep understanding of social platform nuances, and a passion for mentoring junior team members (Paid Social Coordinators).

Role & Responsibilities

  • ● Lead and assist with campaign setup, audience segmentation, pacing, budget shifts, and real-time optimizations across key paid social platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat).
  • ● Audit creative assets, copy, UTM parameter structures, and platform pixels/events prior to launch to ensure accurate tracking; provide clear specs and guidance to Ad Ops and Creative teams.
  • ● Accurately input, sync, and maintain campaign data in internal platforms and workflow tools, including Salesforce, Radia, and Datorama; ensure monthly campaign actualizations are completed on schedule.
  • ● Proactively monitor live campaign delivery, update internal campaign pacing trackers, troubleshoot performance anomalies, and ensure full budget delivery against client goals.
  • ● Compile performance data and actionable insights for weekly client reports, post-campaign wrap-ups, and Quarterly Business Reviews (QBRs), evaluating key metrics (CPA, ROAS, CPM, CTR, Conversions).
  • ● Maintain clear communication with internal media planners, social strategists, platform representatives, and client service teams to support tactical plan updates and campaign enhancements.
  • ● Mentor and guide Paid Social Coordinators, assist in developing standardized workflow documentation, and identify areas to streamline internal processes.