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Senior Associate, Programmatic
Advertising Arts Media
💰 Salary Not shared
📊 Market 4,583 CAD–6,250 CAD/mo (54,996 CAD–75,000 CAD/yr)
About the Company
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other.
About the Role
As the Senior Associate, Programmatic, you will be responsible for supporting and leading the day-to-day programmatic campaign activity for assigned agency teams and clients. Working across multiple interfaces-including Demand-Side Platforms (DV360, Xandr, Amazon DSP, The Trade Desk), Salesforce, Radia, and Datorama-you will play a key role in campaign strategy execution, set up, pacing, optimization, and reporting. You are a strong team player who collaborates closely with Trading Strategy, Ad Operations, Analytics teams, and external vendor partners to ensure flawless campaign performance. As a Senior Associate, you bring a high degree of ownership and accountability, a strong technical understanding of programmatic nuances, and a passion for mentoring junior team members.
Responsibilities
- ● Lead and assist with campaign set up, pacing, shifts, and optimizations across major DSPs (DV360, Xandr, Amazon DSP, The Trade Desk).
- ● Accurately input, sync, and maintain campaign data in internal systems and platforms, including Salesforce, Radia, and Datorama.
- ● Audit and review digital creative tags prior to launch to ensure quality and accuracy.
Requirements
- ● Embrace WPP & WPP Media's shared core values, including Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- ● Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- ● Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
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