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Junior Activation Specialist
Marketing Communications
💰 Salary Not shared
📊 Market ₹60,000–₹90,000/mo (₹720,000–₹1,080,000/yr)
About the Company
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
About the Role
WPP Media team is looking for a highly motivated and detail-oriented Jr. Activation Specialist, Search to join our growing Media Management and Delivery team. In this role, you will implement and optimize digital media campaigns that meet and exceed client expectations. Success is measured by meeting KPIs and deadlines agreed with client and client satisfaction with digital campaign implementation (as per client evaluation systems or solicited feedback).
Responsibilities
- ● KPI forecasts and media plans development, using inputs from client account teams and accumulated data from previous activities
- ● Providing inputs, such as creative specifications, planning KPIs, targeting capabilities, to account teams
- ● Execution of Digital Biddable campaigns in line with established KPIs and implementation strategy, with a primary focus on Social, Video, Display campaigns, but not exclusively
- ● Regular campaigns' monitoring, Q&A, data accuracy verification, and client reports delivering; keeping client team updated on biddable activities status
Requirements
- ● Be Extraordinary by Leading Collectively to Inspire transformational Creativity
- ● Create an Open environment by Balancing People and Client Experiences by Cultivating Trust
- ● Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise
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