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Associate Director, Partnerships, Global
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Marketing Communications
💰 Salary Not shared
📊 Market 4,500 GBP–6,500 GBP/mo (54,000 GBP–78,000 GBP/yr)
Location: UK
Work type: Hybrid
Employment: Full-time
About the Company
WPP is the trusted growth partner for the world's leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About the Job
The Partnerships Associate Director will work to define and deliver cross channel, joint business partnership opportunities for some of the largest Global clients. This role will work in tandem with Strategy leads and Account teams to identify relevant media partners, develop integrated investment strategies, and support account Directors defining opportunities and leading day to day management of key client JBPs with media partners to maximise long term strategic partnership value and overall business outcomes for clients. Cooperation and co-ordination with local and regional market teams will be central to ensure a consistent approach and successful execution of the negotiated and defined value benefits. This role will require high levels of coordination and organization as it will involve management of a complex client and agency structure.
Role & Responsibilities
- ● Work collaboratively with relevant client agency departments such as Global Planning, Activation, measurement, creative and client servicing to deliver innovative Global JBP opportunities
- ● Serve as global partnership day to day lead for client centric JBPs, working to identify, operationalise, co-create, and deliver best in market value and innovation for brands
- ● Develop a strong understanding of media landscape working closely with cross channel Global partners, to ensure first mover opportunities are leveraged for clients
- ● Support in the development, negotiation, deployment and monitoring of Global JBPs across local and regional markets per client structure to ensure targets are met and value is unlocked
- ● Demonstrate an ability to build and maintain strong working relationships with clients, global media vendors, agency network and internal strategy teams, to drive collaboration and best in class delivery
- ● Develop and sell partnerships persuasively and with confidence, passion and enthusiasm to both clients and internal stakeholders
- ● Deliver best in class JBPs ensuring client value, innovation and excellence are delivered
- ● Support in the development of a global integrated investment strategy and then actively work with regional and local leads to deploy in markets, adapting as needed
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- ● Partner with global lead on media quality processes and governance and ensure same rigor applied to all media
- ● Maintain bi-weekly partner statuses and overall JBP governance ensuring workstreams are delivered and that there is relevant cross business engagement and utilization of programs, their benefits and overall value
- ● Proactively share global marketplace updates and work with markets to do the same with regular cadence
- ● Manage day to day vendor spend tracking and pacing requirements against agreed JBPs on key client ensuring correct framework is in place to hit spend thresholds across regions and markets
- ● Brief and manage set up of client QBR and JBP reviews coordinating with regions and markets where required
- ● Operationalise quarterly leadership document development for clients ensuring best in class results and cross business case study sharing, outcome tracking and value extraction is highlighted
- ● Support day to day leadership requests from Partnerships Director and Global Head of Strategic Partnership lead
- ● Develop relationships with both clients as well as internally across agencies and WPP Media teams, to ensure integration opportunities and relevant problem solving when needed
- ● Build trusted relationships with media vendors across key accounts
Benefits
- ● Competitive medical insurance
- ● Group retirement plans
- ● Vision and dental insurance
- ● Significant paid time off
- ● Preferential partner discounts
- ● Employee mental health awareness days
- ● Access to extensive global WPP Media and WPP networks
- ● Professional development and learning opportunities at the cutting edge of marketing and advertising
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- ● Employee resource groups
- ● Frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events
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