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GOC | Senior Programmatic SpecialistWPP Media · Krakow, Poland; Poznan, Poland; Warsaw, Poland
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WPP Media

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GOC | Senior Programmatic Specialist

🗓️ Posted 2026-08-28 Krakow, Poland; Poznan, Poland; Warsaw, Poland Hybrid Advertising Arts Media
💰 Salary Not shared 📊 Market ₹8,000–₹13,000/mo

About the Company

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Responsibilities

  • ● Manage campaigns across various DSP platforms, primarily DV360, as well as TradeDesk, and Amazon DSP.
  • ● Implement and optimize programmatic campaigns, with a focus on driving performance and achieving client objectives.
  • ● Collaborate closely with regional teams to ensure campaign success and alignment with client strategies.
  • ● Conduct thorough monitoring and analysis of campaign performance, utilizing data insights to make informed optimization decisions.
  • ● Ensure accuracy and reliability of campaign reporting tools.
  • ● Produce comprehensive daily campaign reports, including pacing analysis and data inputting.
  • ● Provide valuable commentary and strategic recommendations to regional Media Activation teams to drive campaign success.
  • ● Support QA work of junior team members as the team grows.

Requirements

  • ● At least 3 years of hands-on experience in planning, executing, and optimizing programmatic campaigns, with proficiency in platforms such as DV360 or equivalent.
  • ● Openness to learning new DSP platforms and technologies.
  • ● Strong analytical skills and a passion for deriving insights from data to inform optimization strategies.
  • ● Adaptability and flexibility to navigate evolving campaign goals and priorities.
  • ● Proficiency in Microsoft Excel and Google Sheets for data analysis and reporting.
  • ● Excellent communication skills and the ability to effectively collaborate with cross-functional teams.
  • ● Fluency in English, Polish language knowledge, minimum at B1/B2 level.
  • ● Residency in one of the following cities: Warsaw, Krakow, or Poznan.

Benefits

  • ● Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment.
  • ● WPP Media employees can tap into the global WPP Media