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Mindshare: Manager, Affiliate, Lebanon
Advertising Arts Media
💰 Salary Not shared
📊 Market ₹1,800–₹3,000/mo (₹21,600–₹36,000/yr)
About the Company
WPP is the trusted growth partner for the world's leading brands, leveraging exceptional talent, data, and intelligence through its pioneering agentic marketing platform, WPP Open. WPP Media is WPP's AI driven media operating unit that brings together media, data, and partnerships to deliver creative personalisation at scale, while Mindshare, a leading WPP Media brand, drives good growth by using intentional media to create meaningful consumer connections and better outcomes for all stakeholders.
About the Role
The Manager, Affiliate will lead the planning, execution, and optimization of performance marketing campaigns across affiliate networks and direct publisher partnerships. This role is responsible for driving customer acquisition and revenue growth through data driven strategies while ensuring accurate tracking, attribution, and campaign measurement.
Responsibilities
- ● Lead the planning, execution, and optimization of performance marketing campaigns across affiliate networks and direct publisher partnerships.
- ● Drive customer acquisition and revenue growth through data driven strategies while ensuring accurate tracking, attribution, and campaign measurement.
- ● Reconcile conversions across affiliate platforms, mobile measurement partners, CRM systems, and advertiser reporting to ensure data integrity.
Requirements
- ● Hands on experience managing both web and app based performance campaigns, implementing tracking solutions, troubleshooting conversion discrepancies, and collaborating with internal and external stakeholders to deliver measurable business outcomes.
- ● Strong understanding of campaign models including Cost Per Install (CPI), Cost Per Lead (CPL), Cost Per Acquisition (CPA), Cost Per Sale (CPS), and Revenue Share (RevShare).
- ● Hands on experience with Mobile Measurement Partners such as Adjust, AppsFlyer, Branch, and Kochava.
- ● Strong understanding of attribution models, click tracking, view through attribution, and conversion measurement.
- ● Hands on experience implementing and troubleshooting Server to Server (S2S) Postback Integrations, Web Pixel Implementation, Conversion Pixels, First party and Third party Tracking, SDK and Deep Linking concepts, and Coupon Marketing.
- ● Experience working with Google Tag Manager (GTM), Google Analytics 4 (GA4), CM360, campaign tracking parameters (UTMs), and attribution reporting.
- ● Ability to QA and troubleshoot tracking implementations using browser developer tools, network requests, and debugging tools.
- ● Experience reconciling conversions across affiliate platforms, MMPs, CRM systems, and advertiser reporting.
- ● Strong analytical skills with advanced Excel/Google Sheets and reporting tools such as Looker Studio.
- ● Experience managing campaigns across multiple commercial models including CPI, CPL, CPA, RevShare, Hybrid, and CPS while continuously optimizing performance against client KPIs and ROI objectives.
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