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Associate Director, Activation
Advertising Arts Media
💰 Salary Not shared
📊 Market 6,667 CAD–10,000 CAD/mo (80,004 CAD–120,000 CAD/yr)
About the Company
WPP is the trusted growth partner for the world's leading brands, utilizing exceptional talent, trusted data and intelligence, and world-class partnerships, all united by their pioneering agentic marketing platform, WPP Open. WPP Media is WPP's AI-driven media operating unit, which brings together media, data, and partnerships to deliver creative personalization at scale, connected through WPP Open and powered by Open Intelligence.
About the Role
As digital marketing continues to evolve, media activation has become a fundamental pillar of our strategy. Our activation teams work closely with planning, analytics, and media partners to design, execute, and optimize integrated campaigns that support our clients' business objectives. You will be responsible for overseeing the overall health and success of your assigned account(s), leading clients' media activation strategy while overseeing its implementation and day-to-day execution.
Responsibilities
- ● Manage the activation team.
- ● Collaborate with media teams, clients, and external partners.
- ● Serve as the go-to expert across all paid activation channels, including Paid Search, Paid Social, Programmatic, Display, Video, Commerce Media, and others.
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