WPP Media

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Manager, Strategy

🗓️ Posted 2026-09-09 Milan, Italy Hybrid Consulting Strategy

💰 Salary Not shared 📊 Market ₹5,800–₹8,300/mo (₹69,600–₹99,600/yr)

About the Company

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . In this pivotal role, the Manager, Strategy will be responsible for overseeing the communication strategy for one leading international client, known for its strong market reputation and position. The candidate will drive communication strategy, ensuring its consistent and qualitative translation into daily media planning, and effectively integrating expertise from data science, e-commerce, and content to deliver comprehensive strategic solutions. This position requires provocative thinking and the ability to maintain strategic consistency across all brand initiatives, acting as a critical interface with global teams and ensuring strategic continuity.

Requirements

● Conduct in-depth market and brand analysis to define powerful insights, driving strategic recommendations.
● Collaborate with the Data Science team to identify growth audiences through a strategic lens.
● Articulate compelling insights on target audiences, including consumer decision journey pain points, to inform communication platforms and architecture.
● Manage communication strategy development for annual planning, major launches, and campaigns, addressing client business and communication problems.
● Contribute to high-level strategic projects, such as Masterbrand strategies and integrated media/e-commerce planning.
● Ensure consistent and high-quality translation of communication strategy into day-to-day media planning.
● Drive the effective integration of specialized expertise (e.g., data science, e-commerce, content) to elevate the overall media planning product.
● Act as a primary interface for global stakeholders, ensuring seamless communication flow, strategic continuity, and alignment with global strategies.
● Lead brainstorm and ideation sessions to drive engagement ideas, involving cross-agency and media partners.
● Coordinate, lead, and coach at least one direct report or junior resource, monitoring daily workflow.
● Minimum 5 years of experience in media/communications planning, with a strong emphasis on strategy and media planning within a media agency.
● Exceptional strategic thinking, combined with highly developed analytical and conceptual skills.
● Expertise in media strategy development for media planning, including proficiency with measurement tools and econometric models.
● Fully conversant with qualitative/quantitative research techniques, desktop research tools, and big data analytical offerings.
● Experience in CPG or other highly dynamic consumer categories is desirable.
● Excellent client relationship and presentation skills, with experience presenting to senior-level clients.
● Flawless proficiency in written and spoken English is required for effective global communication.
● Experience in coordinating complex strategic projects, ensuring deadlines are met with an Agile approach.
● Active champion of digital transformation, promoting the use of tech and AI to drive automation and client results.
● Corporate Benefits & Discounts Platform
● Employee Wellbeing & Support Programs
● Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account
● Dedicated e-learning platform for all employees (at least 2000+ courses)
● Ticket Restaurant for every working day
● Non-Occupational Accident Insurance
● Company-paid Life Insurance
● Tax Assistance Services Support (tax return) LI-Promoted
● The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group's compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.
● The employment contract will be governed by CCNL Aziende del Terziario distribuzione e Servizi.
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