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Senior Executive, Non-Biddable
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Advertising Arts Media
💰 Salary Not shared
📊 Market RM3,500–RM5,500/mo (RM42,000–RM66,000/yr)
About the Company
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Role & Responsibilities
- ● Serve as key point of contact on brief delivery responses and work with Agency Planner in developing tactical strategies/responses
- ● Compile all necessary media recommendations from respective WPP Media Buying teams
- ● Oversee end-to-end project management of campaign brief and delivery
- ● Be responsible across all campaign tracking and reconciliation requirements, including KPI delivery
- ● Support the Director of Campaign Delivery team to strategize key account campaigns and ensure optimal delivery and performance alongside all WPP Media Agencies and WPP Media Buying teams
- ● Share regular updates with Agencies on campaign performance, such as in-flight optimizations and necessary schedule adjustments
- ● Assist WPP Media agencies on consolidating data for ad hoc based reports
- ● Deliver holistic cross channel campaign analysis working with respective buying teams to provide actionable insights and optimisation recommendations
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- ● Identify new product opportunities that will enhance clients' digital front
- ● Roll out test and learn initiatives to drive continuous improvements in campaign performance
- ● Take an active role in developing broader biddable or digital strategic recommendations and best practices to scale impact at market and regional level
- ● Perform any other project or tasks as assigned from time to time
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