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Manager, Performance
Advertising Arts Media
💰 Salary Not shared
📊 Market 7,083 CAD–9,583 CAD/mo (84,996 CAD–114,996 CAD/yr)
About the Company
WPP is the trusted growth partner for the world's leading brands, using exceptional talent, trusted data and intelligence, and world-class partnerships - all united by their pioneering agentic marketing platform, WPP Open - to help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale, connected through WPP Open and powered by Open Intelligence. WPP is the creative transformation company, using the power of creativity to build better futures for their people, planet, clients and communities. WPP Media is WPP's global media collective, bringing the best platform, people, and partners together to create limitless opportunities for growth. At WPP Media, they believe in the power of their culture and people, which elevates them to deliver exceptional experiences for both clients and each other.
Responsibilities
- ● Ensure that performance media campaigns are effectively executed, continuously optimized, and meticulously aligned with clients' business objectives
- ● Act as the critical day-to-day link between the Planning, Analytics, and Activation teams
- ● Translate high-level strategic direction into tangible, real-time performance improvements
- ● Enforce robust measurement frameworks
- ● Run test-and-learn programs
- ● Analyze data trends to ensure performance strategy consistently delivers measurable business impact
Requirements
- ● Embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity, Create an Open environment by Balancing People and Client Experiences by Cultivating Trust, and Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise
- ● This is a hands-on, highly analytical, and execution-focused role
- ● Deeply embedded within key client accounts
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