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Group Experience Director (SEO/GEO)WPP Media · Melbourne, Australia
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WPP Media

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Group Experience Director (SEO/GEO)

🗓️ Posted 2026-08-27 Melbourne, Australia Hybrid Marketing Communications
💰 Salary Not shared 📊 Market A$10,833–A$15,000/mo

About the Company

WPP Media is WPP's AI driven media operating unit that brings media, data, and partnerships together to deliver creative personalization at scale, connected through WPP Open. Mindshare, a part of WPP, delivers good growth for its clients by using media with intention, creating meaningful connections with consumers and driving better outcomes for all stakeholders.

Responsibilities

  • ● Leads a mid-senior team of Directors and Associate Directors across Melbourne and Sydney, with full accountability for performance management, career development, and day to day team operations.
  • ● Manages and grows strategic client relationships across GroupM agencies including Mindshare, EssenceMediacom, Wavemaker, and Neo Media, acting as a senior point of escalation and strategic counsel.
  • ● Oversees commercial performance across the portfolio, including revenue tracking, forecasting, reconciliation, and timely scope renewals to protect profitability.
  • ● Shapes and evolves SEO product solutions in close collaboration with the Head of SEO, driving service maturity and commercial growth across client accounts.
  • ● Connects across GroupM agency client partnership teams, performance leads, and third party platform partners to ensure alignment and maximise channel utilisation.
  • ● Champions delivery standards and continuous improvement across the team, establishing clear processes, documentation, and training frameworks that lift output quality.

Requirements

  • ● Proven track record leading and developing specialist teams in a media, digital, or SEO environment, with demonstrated ability to build capability, clarity, and a high performing team culture.
  • ● Strong commercial acumen, including hands on experience managing client scopes, revenue forecasting, and profitability across multiple concurrent accounts.
  • ● Deep understanding of SEO channels and services, with the ability to drive product maturity and connect SEO strategy to broader media planning and campaign frameworks.
  • ● Demonstrated experience cultivating senior client relationships, developing strategic account plans, and proactively managing performance.