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Vice President, Integrated Planning, Media Delivery and Operations
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Advertising Arts Media
💰 Salary Not shared
📊 Market ₹450,000–₹800,000/mo (₹5,400,000–₹9,600,000/yr)
About the Company
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
About the Job
Role Summary and Impact: Reporting of role - Senior Vice President.
Role & Responsibilities
- ● Design and drive client conversation on full funnel media plans that ensure brand messages connect with consumers across digital touchpoints
- ● Collaborate with stakeholders to gain a deep understanding of business objectives, target demographics, and market conditions.
- ● Liaise with the activation team & monitor campaign performance proactively with team across all channels.
- ● Work on briefs provided by business teams to create comprehensive, data-driven media plans, optimizing for key metrics such as reach, frequency, engagement, and conversion.
- ● Develop media plans featuring detailed channel mixes, budget allocations, flighting schedules, and KPIs covering: Digital: Programmatic (display, video, audio), paid social (Facebook, Instagram, LinkedIn, X), search (Google Ads, Bing Ads), native ads, CTV/OTT.
- ● Collaborate with CTG/investment teams to craft strategic recommendations and present well-justified media strategies across all platforms.
- ● Recommend the best media mix, flighting, and budget allocation to maximize campaign impact.
- ● Manage and reconcile media budgets for digital campaigns with precision.
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- ● Prepare and present media plans, rationales, and recommendations to clients and stakeholders.
- ● Identify interdependencies, trends, and opportunities for cross-channel optimization.
- ● Adjust media plans using data-backed insights, such as shifting budgets, refining audiences, or rotating creative assets to drive effectiveness and return.
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