Vice President, Entertainment & Sports

WPP is the trusted growth partner for the world's leading brands, utilizing exceptional talent, trusted data and intelligence, and world-class partnerships, all united by their pioneering agentic marketing platform, WPP Open, to help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale, and through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. WPP is the creative transformation company, using the power of creativity to build better futures for their people, planet, clients and communities. WPP Media is WPP's global media collective, aiming to create limitless opportunities for growth by bringing the best platform, people, and partners together. At WPP Media, they believe in the power of their culture and their people, which elevates them to deliver exceptional experiences for both their clients and each other.

We are looking for an individual who excels at driving growth and fostering innovation. As the recognized expert in social media practices, you will profoundly influence client execution and long term creative plans related to social content and influencers - from content types and formats to KPIs and post-campaign analysis. You will pioneer innovations and create strategic roadmaps for clients in social, digital, and Gen-AI creative spaces (e.g., annual plans, ROI planning, collabs & social commerce), then identify and assemble the right implementation teams (in-house, WPP group, or external) to ensure strategies land effectively and are continuously optimized. The ideal candidate is a proactive problem-solver, a natural connector who can speak about creative work with clients and to creatives in their own language, and a passionate advocate for leveraging culture, community, data, and creativity to transform brands.