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Associate, Performance (Ecommerce)
Marketing Communications
Company shared salary
NA
Market rate
₹15,000,000–₹25,000,000/mo (₹180,000,000–₹300,000,000/yr)
Based on similar roles (title + domain + location).
About the Company
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Responsibilities
- ● Develop a strong understanding and hands-on execution of e-commerce platforms and media systems.
- ● Manage the entire campaign lifecycle, from setup and execution to optimization and performance analysis, ensuring alignment with business objectives.
- ● Continuously monitor and optimize campaigns by managing bidding, audience targeting, budget pacing, and conversion performance to drive traffic and sales.
- ● Analyze performance data to generate actionable insights, and create clear reports and dashboards to inform decision-making.
- ● Manage campaign budgets and timelines effectively, ensuring all deliverables are met with high quality and accuracy, especially during peak trading periods.
Requirements
- ● A Bachelor's degree in Media & Advertising, Marketing, Business Administration, or a related field.
- ● Minimum 1 year of hands-on experience in e-commerce performance marketing or a related digital media role.
- ● Proven expertise in setting up and optimizing campaigns on e-commerce platforms and off-platform advertising systems.
- ● Strong analytical skills with proficiency in Excel for data analysis and reporting.
- ● Highly organized, proactive, and responsible, with the ability to manage multiple priorities in a fast-paced environment.
- ● A strong interest in e-commerce, a data-driven mindset, and a commitment to continuous learning and improvement.
Benefits
- ● Opportunities to pursue passions and build professional connections through the extensive global WPP Media & WPP networks.
- ● A comprehensive benefits package.
- ● An Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress.
- ● Inclusive culture fostered through employee resource groups and frequent in-office events.
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