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Online Marketing Manager (Mensch)WPP Media · Frankfurt, Germany
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WPP Media

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Online Marketing Manager (Mensch)

🗓️ Posted 2026-09-09 Frankfurt, Germany Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 3,800 EUR–5,500 EUR/mo

About the Company

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

About the Role

As Online Marketing Manager (Mensch), you are responsible for the timely campaign launch, the steering and optimisation of digital campaigns, and ensuring smooth technical implementation across all relevant systems and partners.

Responsibilities

  • ● Set up digital campaigns operationally from setup to delivery, including technical setups and measurements, and continuously identify optimisation potential through performance analyses.
  • ● Work closely with consulting, planning, and AdOperations as well as with the expert teams for Paid Search, Paid Social, and Programmatic to ensure smooth coordination in the campaign process.
  • ● Ensure optimal workflows between vendors, ad servers (Google Campaign Manager & Adform), and third-party providers (e.g., Nielsen, IAS & DoubleVerify).
  • ● Coordinate the approval process with creative agencies to produce the planned ad materials.
  • ● Monitor campaign delivery, intervene in case of anomalies or low performance, and control pacing to ensure the booked delivery.

Benefits

  • ● Flexible working hours and remote work, with the ability to balance overtime.
  • ● 30 vacation days plus one flexible day, with December 24th and 31st off.
  • ● Health benefits, attractive pension plan, and Mental Health Awareness Days.
  • ● Various training opportunities and internal career programs within the WPP network.
  • ● Unforgettable events, employee discounts, and additional perks like the Job Ticket, Wellhub, or Job Bike.
  • ● An inclusive environment where diversity and equal opportunities are valued.