Digital Campaign Manager (Mensch)

🗓️ Posted 2026-09-09 Frankfurt, Germany Hybrid Marketing Communications

Company shared salary

NA

Market rate

3,500 EUR–5,500 EUR/mo (42,000 EUR–66,000 EUR/yr)

Based on similar roles (title + domain + location).

About the Company

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world class partnerships - all united by the pioneering agentic marketing platform WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

About the Role

As a Digital Campaign Manager, you are responsible for the timely launch of campaigns, the execution and optimization of digital campaigns, and ensuring smooth technical implementation across all relevant systems and partners.

Responsibilities

  • ● Implement digital campaigns operationally from setup to delivery, including technical setups and measurements, and continuously identify optimization opportunities through performance analysis to evolve the campaigns.
  • ● Collaborate closely with consulting, planning, ad operations, and expert teams for paid search, paid social, and programmatic to ensure smooth coordination throughout the campaign process.
  • ● Ensure optimal workflows between advertisers, ad servers (Google Campaign Manager and Adform), and third party providers such as Nielsen, IAS, and DoubleVerify.
  • ● Coordinate the alignment with creative agencies to produce the planned advertising assets.
  • ● Continuously monitor campaign delivery, intervene on anomalies or low performance, and manage pacing to ensure booked delivery is met.

Benefits

  • ● Flexible working hours and remote work options, with the ability to compensate overtime.
  • ● 30 vacation days plus a flexible day, with December 24th and 31st additionally off.
  • ● Health benefits, attractive retirement plans, and Mental Health Awareness Days.
  • ● Access to diverse training and internal career programs within the WPP network for professional development.
  • ● Memorable events, employee discounts, and perks such as a Job Ticket, Wellhub, and Job Bike.
  • ● An inclusive environment welcoming everyone, emphasizing diversity and equal opportunity.