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Associate Director, Programmatic
Advertising Arts Media
💰 Salary Not shared
📊 Market NA
About the Company
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Responsibilities
- ● You will be accountable for all day-to-day Programmatic operations and be the main point of contact on an account.
- ● You will provide strategic direction and leadership in our digital group to deliver the most effective and innovative communication plans.
- ● You will also manage the career paths of supporting staff within the Programmatic team.
- ● Formulate Programmatic strategy for client businesses and ensure that recommendations and decisions are consistent with client's objectives and strategies.
- ● Assume a lead role in the integration of programmatic efforts and present innovative, business-building, and data-driven recommendations.
- ● Lead Associates and/or Managers in thinking strategically about programmatic's role within the media mix and help our teams define tactical programmatic strategies and media plans to address client needs.
- ● Accurately, objectively and constructively evaluate the performance of Associate(s) and/or Manager(s).
- ● Facilitate the development and documentation of standard methodologies for improving operational efficiencies within the team and the group.
- ● Coordinate the work of our disciplines, industry groups and media partners; assist with integration of other client and GroupM agencies.
- ● Provide support to regional offices and/or partners, where applicable.
- ● Keep senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.
Requirements
- ● Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- ● 5+ Years experience planning/buying across major Demand-Side Platforms (DSPs), such as DV360, The Trade Desk, Amazon DSP, and Yahoo DSP.
- ● Experience with Ad Servers (e.g., Campaign Manager 360), Brand Safety/Verification technology (IAS, DoubleVerify, MOAT), SSPs, and Identity/Data solutions.
- ● Significant client-facing and relationship management experience is required.
- ● Prior experience managing a team; demonstrating the ability to train and grow junior members, and serving as a coach and mentor.
- ● Prior experience in an agency environment is highly desired.
- ● Exhibit passion through appropriate participation in team, agency, and industry initiatives.
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