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GOC | Senior Programmatic Specialist (Planning)WPP Media · Krakow, Poland; Poznan, Poland; Warsaw, Poland
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WPP Media

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GOC | Senior Programmatic Specialist (Planning)

🗓️ Posted 2026-08-28 Krakow, Poland; Poznan, Poland; Warsaw, Poland Hybrid Advertising Arts Media
💰 Salary Not shared 📊 Market ₹8,000–₹14,000/mo

About the Company

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Responsibilities

  • ● You will be actively involved in programmatic strategy preparation.
  • ● You will prepare media plans aligned with the agreed strategy.
  • ● You will act as a point of contact for client requests, together with the manager.
  • ● You will prepare and deliver materials for campaign activation.
  • ● You will prepare reports and PCA-s.
  • ● You will support the activation team with campaign setup.

Requirements

  • ● You have 3+ years' experience in planning and managing programmatic campaigns.
  • ● You are fluent in English.
  • ● You have the ability to analyze raw data and develop actionable recommendations.
  • ● You have good communication and interpersonal skills, with a strong team-oriented approach.
  • ● You have adaptability and flexibility to meet changing goals and priorities.
  • ● You are proficient in Microsoft Excel and Google Sheets.
  • ● You are a resident in one of the following cities: Warsaw, Krakow, or Poznan.

Benefits

  • ● You will have access to internal learning platforms, certifications, and training sessions.
  • ● You will have life insurance.
  • ● You will have medical care and sports card in Medicover.
  • ● You will have funding for English language learning.
  • ● You will have access to employee mental health awareness day.
  • ● You will be part of a culture of respect in which everyone feels they belong and has the same opportunities.