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Research SpecialistWPP Media · Brussels, Belgium
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WPP Media

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Research Specialist

🗓️ Posted 2026-09-09 Brussels, Belgium Hybrid Marketing Communications
💰 Salary Not shared 📊 Market ₹3,000–₹4,500/mo

About the Company

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

About the Role

As a Research Specialist, you will join the Culture & Insights team of WPP Media, leader in Belgium and Worldwide as one of the largest media investment groups. We are a passionate and talented bunch of people who love diversity and welcome initiative. Our mission is to deliver actionable insights for our clients to improve their media and communication strategies. You will assist the team in conducting our proprietary data solutions to improve the campaign effectiveness of our clients. Once you get acquainted with our offering, you will be leading research projects yourself.

Responsibilities

  • ● You will assist the team in conducting our proprietary data solutions to improve the campaign effectiveness of our clients: media effectiveness research, creative assessment, media trend and consumer insights research.
  • ● You will assist in developing appropriate methodologies, make right analysis and reporting and present to our clients.
  • ● You will be leading research projects yourself, from helping to draw up a solid research proposal and designing questionnaires to analysing the results, together with your fellow colleagues.
  • ● You will work closely with clients, strategists, data experts and creative teams, sharing your knowledge and enthusiasm.

Requirements

  • ● You are an analytical pragmatist.
  • ● You already have about 3-4 years of experience in market research and are now completely ready for the next step.
  • ● You are curious, proactive and customer oriented.
  • ● You have several years of experience in research, preferably at a research agency or media agency but can also be on the client side or management side.
  • ● You have a 'make it happen' mentality.
  • ● You are analytically strong; you don't shy away from SPSS and Excel analysis and have a passion for data and technology and see opportunities for innovation everywhere.
  • ● You have a growth mindset: you are eager to learn, open to change and want to get better at what you do every day.