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Programmatic ExpertWPP Media · Brussels, Belgium
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WPP Media

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Programmatic Expert

🗓️ Posted 2026-09-09 Brussels, Belgium Hybrid Advertising Arts Media
💰 Salary Not shared 📊 Market ₹3,000–₹5,500/mo

About the Company

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

About the Role

As a Senior Programmatic Expert, you will be a key programmatic specialist within the team, working closely with client management, planning, data & analytics, and creative teams to develop and deliver programmatic strategies that are aligned with our clients' broader media and business objectives. You will combine hands-on campaign activation and optimization with strategic thinking, ensuring campaigns deliver strong performance while meeting the highest standards of brand safety, brand suitability and quality. Beyond campaign management, you will act as a subject-matter expert within the team, helping develop best practices, sharing knowledge, mentoring junior colleagues and staying ahead of the latest developments in programmatic, ad tech, data and measurement.

Responsibilities

  • ● Develop and recommend programmatic strategies and tactics aligned with clients' overall media objectives.
  • ● Plan, set up, manage and optimize programmatic campaigns across multiple DSPs, including The Trade Desk, DV360, Xandr, Amazon DSP, Teads Ads Manager, and other relevant platforms.
  • ● Manage audience targeting, bidding strategies, budgets, pacing and campaign delivery to achieve agreed performance objectives.
  • ● Monitor campaign performance and proactively identify optimization opportunities.
  • ● Analyse campaign data and translate performance insights into clear, actionable recommendations.
  • ● Troubleshoot technical, tracking, trafficking and delivery issues, working with relevant technology, ad operations and IT stakeholders when required.
  • ● Ensure campaigns are properly implemented, tracked and delivered according to agreed specifications and timelines.

Requirements

  • ● Bachelor's or Master's degree in Marketing, Communications, Business, Digital Innovation, Data Science or a related field, or equivalent practical experience.
  • ● 3+ years of experience in programmatic buying, ideally with hands-on experience across multiple DSPs.
  • ● Strong hands-on knowledge of major DSPs, particularly DV360 and/or The Trade Desk. Experience with Xandr, Amazon DSP, Teads or other platforms is an advantage.
  • ● Good understanding of ad servers, verification solutions, trafficking workflows and tracking technologies.
  • ● Strong analytical skills, with the ability to interpret performance data, work with audience segments and translate insights into meaningful optimization actions.