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Associate Business Director - ContentWPP Media · Karachi, Pakistan
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WPP Media

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Associate Business Director - Content

🗓️ Posted 2026-09-09 Karachi, Pakistan Hybrid Advertising Arts Media
💰 Salary Not shared 📊 Market ₹200,000–₹350,000/mo

About the Company

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Reporting of the role This role reports to Business Director - Digital Work with dynamic brands to create impactful and engaging content strategies. Lead a collaborative team that values creativity, innovation, and continuous learning. Be part of a fast-paced environment where ideas turn into meaningful campaigns and business impact. Build strong relationships with internal teams, clients, and content partners. Gain a deep understanding of client brands, tone of voice, and content objectives. Ensure all content processes, workflows, and approvals are aligned with organizational standards and timelines. Independently lead content planning meetings and campaign discus

Requirements

  • ● Strong storytelling and content strategy capabilities with the ability to create compelling brand narratives.
  • ● Excellent project management and organizational skills.
  • ● Strong understanding of digital platforms, social media trends, and audience engagement strategies.
  • ● Ability to work in a fast-paced environment and manage multiple priorities under tight deadlines.
  • ● Excellent interpersonal and stakeholder management skills.
  • ● Strong presentation and communication skills - both written and verbal.
  • ● A collaborative mindset with the ability to lead cross-functional teams effectively.
  • ● Analytical thinking with the ability to translate data and insights into actionable content strategies.
  • ● 7-9 years of experience in Content Strategy, Digital Marketing, Social Media, or related fields.
  • ● Proven experience managing content campaigns and leading client relationships.
  • ● Experience working with integrated marketing teams and digital platforms.
  • ● Bachelor's or Master's degree in Marketing, Media Sciences, Communications, or a related field from a reputable institution.
  • ● Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.
  • ● WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
  • ● WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.
  • ● Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
  • ● Please read our Privacy Notice for more information on how we process the information you provide.