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Senior Manager, Analytics
ICT
💰 Salary Not shared
📊 Market S$8,000–S$12,000/mo (S$96,000–S$144,000/yr)
About the Company
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Responsibilities
- ● Act as the primary subject matter expert and consultant for all matters regarding advanced, data-driven analysis, statistics, experimental design, and measurement across your dedicated product portfolio.
- ● Partner with internal cross-functional teams and external client stakeholders to ideate, design, and lead the execution of high-impact analytics and measurement initiatives.
- ● Guide the strategic direction of analysis for tests and experiments, providing key perspectives and ideas, and synthesize complex data findings into a cohesive, compelling story to deliver impactful recommendations to clients and internal stakeholders.
- ● Drive the long-term analytics strategy and roadmap, and develop, own, and lead comprehensive measurement plans that align with broader business and client objectives.
- ● Champion advanced digital advertising measurement methodologies, guiding teams and clients through complex frameworks such as incrementality testing, Multi-Touch Attribution, and Media Mix Modeling.
- ● Provide strategic and technical guidance on novel Generative AI and Predictive AI-driven projects and automated data pipelines, and educate the team on best practices and execution standards.
- ● Seamlessly manage expectations across internal teams and external clients.
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