Programmatic Specialist WPP Media · Gothenburg, Sweden; Malmo, Sweden; Stockholm, Sweden

Programmatic Specialist

🗓️ Posted 2026-09-09 Gothenburg, Sweden; Malmo, Sweden; Stockholm, Sweden Hybrid Marketing Communications
💰 Salary Not shared 📊 Market ₹35,000–₹55,000/mo

About the Company

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact We are looking for a Programmatic Specialist to manage the daily operations of our client accounts. This is a pivotal role within our team, where you will be entrusted with the budgeting, optimization, and reporting of campaigns for some of Sweden's most exciting brands to work with. This role is ideal for someone who is eager to develop their skills in programmatic buying as well as communicating channel results and the business impact to clients, and who understands the importance of their channel within the wider marketing strategy. Staying on top of industry trends and best practices, you will become the person for insights that could influence our clients' strategies. As a Specialist, you will have the support and guidance from our senior team members and work closely with Senior Specialists and Strategists to manage the daily operations of accounts, including budgeting, optimization, and reporting. Your role will involve directly managing small and midsized client accounts, while also providing support on higher-tier accounts with the guidance of more senior team members.

Responsibilities

  • ● Handle the day-to-day management of programmatic delivery for small to mid-sized clients, including recommendations, budgeting, optimization, and reporting.
  • ● Support senior team members with larger client accounts and seek continuous feedback on the quality of work delivered, aligning with our Ways of Working and best practices.
  • ● Contribute to the operational success and growth of your accounts, ensuring client profitability and awareness of profit/loss.
  • ● Gain a deep understanding of client business objectives and their industry landscape to contribute to their achievement.
  • ● Innovate and develop recommendations to improve efficiency or add value for the client, identifying opportunities beyond the current scope.

Requirements

  • ● 1+ years' experience in programmatic buying, adops or media agency.
  • ● A data-driven and business-oriented approach.
  • ● Strong communication skills and the ability to build relationships.
  • ● Willingness to learn and receive feedback from senior team members.