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Vice President, Commerce
Marketing Communications
💰 Salary Not shared
📊 Market ₹450,000–₹800,000/mo (₹5,400,000–₹9,600,000/yr)
About the Company
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Drive platform capability, innovation, and adoption across commerce and retail media. This role sits at the intersection of platforms, strategy, product, and training- ensuring commerce teams are equipped, workflows are efficient, and new platform opportunities are scaled quickly across clients.
Responsibilities
- ● Process & Automation: Standardize and automate platform planning workflows with product/tech teams; drive adoption of platform tools.
- ● Planning & Investment Guidance: Develop platform mix and investment guidelines; identify emerging platforms and growth opportunities.
- ● Platform Innovation: Track platform updates, launch pilots, and scale successful tests across clients.
- ● Knowledge Sharing: Drive cross platforms best-practice sharing and case study dissemination.
- ● Insights & Thought Leadership: Convert platform data into actionable insights and co-create POVs and playbooks.
- ● Content-to-Commerce: Partner with creative teams on platform-first content strategies and listing best practices.
- ● Capability & L&D: Build and deliver platform training programs, maintain a central knowledge hub, and act as an internal platform expert.
- ● 8+ years in commerce media, retail media, or platform strategy
- ● Strong understanding of key platforms (Amazon, Flipkart, Q-commerce, retail media)
- ● Experience in capability building, innovation pilots, or product/platform strategy
- ● Structured thinker with strong stakeholder management skills
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