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Senior Vice President, Commerce
Marketing Communications
💰 Salary Not shared
📊 Market ₹600,000–₹1,200,000/mo (₹7,200,000–₹14,400,000/yr)
About the Company
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other.
About the Role
The Lead Ecommerce Strategy will lead strategic commerce thinking across WPP Media's Commerce clients, shaping how brands win across ecommerce marketplaces, quick commerce, retail media, niche platforms, and emerging commerce ecosystems. The role is responsible for translating complex platform, consumer, and commercial dynamics into clear strategic frameworks, growth roadmaps, and whitepapers. Sitting at the intersection of commerce strategy, retail media, data & technology, and strategic consulting, this role partners closely with senior client stakeholders, platform partners, and cross-agency leadership. The individual will play a critical role in driving category leadership, commerce media strategy, profitability, and scalable commerce transformation for clients.
Responsibilities
- ● Lead and convert pitch ratios for FMCG clients in new business pitches.
- ● Lead commerce strategy development for existing clients, including annual growth roadmaps, category expansion strategies, and FMCG playbooks.
- ● Develop platform-specific playbooks across marketplaces, quick commerce, and other commerce formats.
- ● Integrate and create synergy between online and off-platform channels.
- ● Translate consumer behaviour, platform mechanics, and retail media signals into actionable strategic recommendations that drive market share, profitability, and brand equity.
- ● Develop and own commerce POVs, strategic frameworks, and thought leadership to guide client decision-making and internal best practices.
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