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Digital Marketing Manager (Mensch) Programmatic AdvertisingWPP Media · Dusseldorf, Germany; Frankfurt, Germany; Hamburg, Germany
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WPP Media

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Digital Marketing Manager (Mensch) Programmatic Advertising

🗓️ Posted 2026-08-27 Dusseldorf, Germany; Frankfurt, Germany; Hamburg, Germany Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 3,800 EUR–5,500 EUR/mo

About the Company

WPP is the trusted growth partner for the world's leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth with exceptional talent, trusted data and intelligence, and world-class partnerships, all united by their pioneering agentic marketing platform, WPP Open. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale, and through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. WPP stands for creative transformation, shaping a better future for their employees, customers, communities, and planet through the power of creativity. As WPP's global media network, WPP Media unites the best platforms, talents, and partners to create new opportunities for boundless growth in a connected media world.

Responsibilities

  • ● Responsible for the further development of programmatic activities and their operational implementation for customers as a Digital Marketing Manager (Mensch) Programmatic Advertising.
  • ● Regularly analyze campaign results and derive suitable optimization measures.
  • ● Safely apply existing best practices and develop them further with the team.
  • ● Keep an eye on ongoing campaigns in the DSPs and ensure cleanly set up and continuously optimized setups.
  • ● Support in selecting suitable target groups, technologies, and inventories for programmatic purchasing.
  • ● Optimize programmatic media purchasing and always keep relevant KPIs in mind.
  • ● Reliably achieve agreed performance targets.
  • ● Work closely with specialist teams and external partners.

Benefits

  • ● Flexible working hours & remote work to shape your daily life as it suits you.
  • ● Overtime can be compensated.
  • ● 30 vacation days plus one flexible day, with December 24th and 31st also free.
  • ● Health services, attractive pension plan, and Mental Health Awareness Days.
  • ● Diverse further training opportunities and internal career programs for your development within the WPP network.
  • ● Unforgettable events.
  • ● Employee discounts.
  • ● Highlights such as the Job Ticket, Wellhub, or Job Bike.
  • ● Diversity and equal opportunities are important to us.