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Senior Digital Campaign Manager (Mensch)WPP Media · Frankfurt, Germany
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WPP Media

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Senior Digital Campaign Manager (Mensch)

🗓️ Posted 2026-09-09 Frankfurt, Germany Hybrid Advertising Arts Media
💰 Salary Not shared 📊 Market 5,600 EUR–8,000 EUR/mo

About the Company

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

About the Role

As a Senior Digital Campaign Manager, you are responsible for the setup and steering of digital campaigns with various AdServers (Campaign Manager 360 and Adform).

Responsibilities

  • ● You work closely with planning, consulting and investment management colleagues as well as with the SEA, Social and Programmatic teams.
  • ● You ensure optimal technical campaign processes between external media marketers, Adservers and third-party providers such as Nielsen, IAS and DoubleVerify.
  • ● You coordinate the alignment with creative agencies for the production of the planned advertising materials.
  • ● Based on defined KPIs, you create campaign reports, derive reliable learnings and develop long-term optimization measures from them.
  • ● You continuously analyze performance, optimize to increase campaign effectiveness and control pacing to ensure the booked delivery is achieved.
  • ● You confidently advise our client teams on campaign optimization and independently develop well-founded recommendations for action.

Benefits

  • ● Flexible working hours & remote work, and the ability to compensate for overtime.
  • ● 30 vacation days plus one flexible day, with December 24th and 31st also free.
  • ● Health services, attractive pension scheme, and Mental Health Awareness Days.
  • ● Diverse training opportunities and internal career programs within the WPP network.
  • ● Events, employee discounts and other highlights such as the Job Ticket, Wellhub or Job Bike.
  • ● Diversity and equal opportunities are highly valued.