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Senior (D)OOH SpecialistWPP Media · Amsterdam, The Netherlands
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WPP Media

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Senior (D)OOH Specialist

🗓️ Posted 2026-09-09 Amsterdam, The Netherlands Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 4,500 EUR–6,500 EUR/mo

About the Company

WPP is the trusted growth partner for the world's leading brands, leveraging exceptional talent, data intelligence, and world class partnerships through its pioneering agentic marketing platform, WPP Open. WPP Media, the AI driven media operating unit, combines media, data, and partnerships to deliver creative personalisation at scale, connected via WPP Open and powered by Open Intelligence, enabling clients to see exactly where, how, and why their media investment is working.

About the Role

The Senior (D)OOH Specialist serves as the content anchor within WPP Media's (D)OOH practice, leading complex campaigns and ensuring the quality and execution of all (D)OOH work. Acting as a sparring partner for clients, client teams, strategists, and practice leads, the specialist blends content sharpness with practical applicability, serves as the team's quality guardian, coaches colleagues, translates market developments into process and tool improvements, and takes ownership of the day to day content evolution of the channel. Key responsibilities include building client relationships, developing channel strategy and annual plans, negotiating pricing, delivering training sessions, optimizing presentations, and maintaining content standards.

Responsibilities

  • ● Act as the senior specialist responsible for content, quality, and growth for WPP Media's largest (D)OOH clients.
  • ● Build sustainable client relationships and serve as the content sparring partner for client teams and strategists.
  • ● Develop yearly plans for the (D)OOH channel and ensure successful implementation.
  • ● Negotiate pricing and rates in collaboration with the Trading/Investment Director.
  • ● Create and deliver client and agency training sessions, taking responsibility for the quality of knowledge sharing.
  • ● Optimize landscape and channel presentations for clients to provide inspiration and positioning.
  • ● Maintain content quality standards within the (D)OOH channel by developing best practices, controls, and guidelines.
  • ● Serve as the quality guardian within the team, helping colleagues grow in their craft.
  • ● Translate market developments into concrete improvements in processes, tools, and formats.
  • ● Take ownership of the daily content driven evolution of our work method within the channel.
  • ● Combine precision with expertise, execution with depth, and coaching with exemplary behavior.